Melia Hotels International, the leading hotel chain in Spain, to create the world's first ever Twitter hotel. Located in Magaluf, Mallorca, the @SolWaveHouse Hotel allows guests to interact with its staff and other tourists via text-based messages of up to 140 characters, known as “tweets”.
The hotel's General Manager, Gonzalo Echevarria, says “the hotel takes a new step in meeting the expectations of an increasingly experiential and social customer profile, through new technologies.” At the heart of this social-media-themed hotel is #SocialWave, a virtual community accessible only from its wifi via smartphone, tablet or computer.
Once they’ve registered with their Twitter accounts, guests can use #SocialWave to connect with other tourists, chat, share photos and even flirt by sending virtual kisses. There’s a special hashtag for pretty much everything, and two Twitter Concierges are always standing by t meet guest requests via Twitter and generate conversation in this virtual community.
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